REAL ESTATE AGENTS --- GO CREATIVE WITH SELLING STATEMENTS
A cooling real estate market may trigger creation or re-creation of sales techniques from real estate agents. Ideas flutter since it is not as easy to sell as before. With properties staying longer at the market, it seems necessary to appeal more to the buyers.
One of the techniques used lately is injecting some pleasant prose into house descriptions. Some agents are going poetic in what could have been a direct-to-the-point sales talk.
What used to be floor-to-ceiling windows are now described as expansive windows for breathtaking views of greens and sunset. The driveway is now a manicured path with a welcoming feel. The high ceiling is now a magnificent rise of space. What used to be a two-storey property in the city is now an enticing two-storey dwelling smack in the heart of bustling city.
This adjective-filled sales technique is finding its use among the most dynamic real estate agents. The purpose is to entice the same buyers, the same market but through a higher level of creativity and persuasion. These adjectives create a picture of different properties. And not only do they describe --- these words skipping out endlessly are used to capture attention and later on, close deals.
Resorting to more eye-catching phrases may just make a difference to the inventory of available houses. A real estate agent has to compete with more factors, and the buyers are harder to please compared to two years ago, when the demand for houses was just so high. Drab descriptions and unimaginative styles may not stir any attention now.
Resorting to various methods and adding a sense of creativity may pull off some tricks. A property in this and that area does not seem close to a splendid estate with lavish lawns and serene views. And the only difference were the adjectives.
One of the techniques used lately is injecting some pleasant prose into house descriptions. Some agents are going poetic in what could have been a direct-to-the-point sales talk.
What used to be floor-to-ceiling windows are now described as expansive windows for breathtaking views of greens and sunset. The driveway is now a manicured path with a welcoming feel. The high ceiling is now a magnificent rise of space. What used to be a two-storey property in the city is now an enticing two-storey dwelling smack in the heart of bustling city.
This adjective-filled sales technique is finding its use among the most dynamic real estate agents. The purpose is to entice the same buyers, the same market but through a higher level of creativity and persuasion. These adjectives create a picture of different properties. And not only do they describe --- these words skipping out endlessly are used to capture attention and later on, close deals.
Resorting to more eye-catching phrases may just make a difference to the inventory of available houses. A real estate agent has to compete with more factors, and the buyers are harder to please compared to two years ago, when the demand for houses was just so high. Drab descriptions and unimaginative styles may not stir any attention now.
Resorting to various methods and adding a sense of creativity may pull off some tricks. A property in this and that area does not seem close to a splendid estate with lavish lawns and serene views. And the only difference were the adjectives.
posted by realestatevegas | 11:44 AM
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